To make your promotion faster, we created step-by-step instructions for launching advertisements in our service.
Let’s look at an example of advertising a personal profile. First you need to sign up for the service selecting the role of an advertiser and adding your email address or phone number.
Then you need to add funds to your balance in “Finances” section. Please note: the minimum deposit amount is 1000 rubles.
Now you can start creating an advertising campaign, for that you shall:
- Indicate your campaign name;
- Type your posting date;
- Select the content type: – user’s (your promos) – improvisation: Improvisation implies that a blogger will independently advertise your product, without relying on your promos. There are 4 types of improvisation in the service now:
- Select a photo from the advertiser’s profile
- Take a screenshot of the advertiser’s account;
- Improvisation at the discretion of the advertiser;
- Record live video on behalf of a blogger (for this type of improvisation, we recommend choosing bloggers with a price tag of 500 rubles or more). If you’ve chosen the first option, add a photo or video to the advertising design tools.
- Indicate a link to you profile, configure its size and location;
- Go to the list of blrsogge.
Let’s select bloggers. Here you can use manual selection (by filters – sex and GEO of the audience, account topic, number of followers and others), automatic selection (set only the basic parameters of bloggers) or ready to use collections of bloggers by topics.
In our case, we picked manual selection, set sorting at a price for 1000 views. And we selected 1280 microbloggers at once, with a total reach of more than 1,600,000 people.
The campaign price is 9,928 rubles.
In order to ensure that you are confident in bloggers, we have added obligatory loading of Instagram statistics for the bloggers account. In the filters you can mark selection of quality bloggers only with confirmed statistics.
We as well recommend that you look at the statistics of previous advertising campaigns of bloggers and reviews of other advertisers.
Pay attention to the percentage of blogger’s advertising confirmation.
Bloggers started to fulfill the task and post advertisements in their stories with of our page tags in 10 minutes after the campaign launch.
It is convenient to supervise the status of your advertising in your account.
As a result of our advertising campaign, we got 1,500 followers and a significant increase in account reach.
What other ways can I use SG advertising?
For example, you are promoting products for children:
Task: Increase sales of educational toys.
Target audience: Women, young mothers, over the age of 22, living in Russia. Interests – goods for newborns, educational games, health, beauty.
Actions: We look for bloggers with mainly female audience. In the categories we select: family, fashion and beauty, sports/health. Afterwards, we select filters: geo – Russia, sex – female, age – from 22 to 35. Then we select bloggers that fit and add them to the list of favorites.
When creating a campaign, we select “Improvisation” mode, in a separate field we specify for bloggers that they need to record a video recommendation. Then we proceed to sending the tasks.
Result: Bloggers in these categories have a high percentage of audience crossing. This means that the same people will see recommendations of the same product from different bloggers. This will create the effect of popularity and reliability of the product, which will lead to several times sales increase.
If you are promoting an event/service that is not tied to the specific interests of the audience. For example, a concert in Moscow:
Target audience: Men and women aged 18 to 35 years. Location – Russia, Moscow.
Actions: Promotion of music concerts is usually not limited to a specific type of audience – both young mothers and athletes listen to music. Audience interests are wide, so we prefer auto-selection of bloggers. We choose such topics as: entertainment, business, sports, celebrity and personal pages. We indicate the geolocation – Moscow, the sex of the audience – male and female, set the campaign budget.
When creating a campaign, we note for bloggers that it is necessary to record a video recommendation. In stories the blogger shall say that he likes listening to the artist, he may even give a hint that he will go to the concert too.
Result: A wide audience sees the recommendations of various bloggers from all over Moscow, which creates a feeling of a popular event.
We hope that our short instruction will help you launch effective advertising and promote your products and services among a multi-million audience.
In case of depositing account for over 50,000 rubles, you get free services of a personal manager.